The biggest challenge for anyone getting started with AdSense is finding a niche. All in all, it doesn't need to be as difficult as people typically make out, but the one vital ingredient in the research which people often overlook is to actually find a niche which interests you, one that you will enjoy writing content in and one that you can actually contribute something to.
The truth is the golden AdSense nuggets are few and far between. What's more, the typically high-paying niches are only going to get more competitive, and it stands to reason that the more competitive they get the less money advertisers will spend when it comes to positioning their ads in the content network. So, what do you need to do to uncover the best AdSense niches?
#1: Look at what's been done already:
The best way to find an AdSense niche is to look at what other people are doing. For example, head on over to Flippa.com and take a look at their "just sold" section (the great thing about Flippa is that AdSense sites are second only to auto blogs in the "types of site which buyers like to invest in" stakes).
Now, I'm not suggesting that you find an AdSense niche which has done relatively well for another seller and then immediately jump into that niche - there are hundreds of other people who have already got there before you. However, what you need to do is look at the other relevant terms in that particular niche.
For example, a site about nursing certification (CNA Certification) recently sold on Flippa.com for $40,000. This tells us that "certification" niches may be worth getting involved in. What I typically do at this stage is use Google Suggest - simply type "* certification" into Google, remove the space and then re-enter the space, and take a look at the suggested results. ITIL certification, PMP Certification, ISEB Certification and the list is endless - all of these are niches which you can do some further research around.
#2: Use the Oxbridge Periodical Directory:
Do you have a spare $1,800? If not, then you will want to avoid buying the latest version of this golden treasure and instead opt for the 2010 or 2009 versions, which you can typically pick up on Amazon for around $30. So, what is this book?
It's basically a little black book of niches, there are hundreds upon hundreds of niches listed in this book, and all you need to do is explore them a little further - the book basically lists millions of periodicals, newsletter, magazines and publications, all with accompanying subscriber counts (which is a bit of a marker for potential search volume). The great thing about using this resource is that every time you dip into it you will find something new worth exploring and worth acting on, the only problem you will have is keeping your workload in check.
There are hundreds of ways to find potential AdSense niches, but the above are probably the two methods I utilise most frequently. The trick is to get as familiar as you can with advanced search operators and really spend a lot of time researching before you eventually commit yourself to a particular project. Research the websites in the top 10 results by evaluating their backlink profiles, identifying how many pages they have indexed, monitoring their traffic stats using Google AdPlanner or even checking their top rankings using a tool like SEM Rush. All the information is there and ready to be utilised.
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